In the fast-paced world of influencer and creator marketing, brands often fall into a trap: chasing the “big moment” of a one-off collab. A flashy post, a viral shoutout, a momentary spike in reach — and then silence. But for markitiers who want sustainable growth, deeper brand affinity, and predictable returns, the smarter path is […]
Building Long-Term Creator Partnerships Instead of One-Off Collabs Read More »
In the ever-evolving realm of digital marketing, the boundary between human imagination and machine capability is blurring—and that’s a thrilling place to be. For agencies like Markitiers, which stakes its reputation on “innovative strategies” and result-driven solutions, AI is not a threat — it’s a co-pilot. In this blog, we’ll explore how AI is driving
AI-Driven Creativity: How AI Is Reshaping Content Creation for Markitiers Read More »
In the last few years, one thing has become clear in the world of digital marketing—short-form video is no longer just a trend; it’s a marketing powerhouse. Platforms like Instagram Reels, TikTok, and YouTube Shorts are driving massive engagement, changing how brands communicate, and reshaping consumer behavior. As we step into 2025, short-form content is
The Rise of Short-Form Video: What Reels and TikToks Mean for Your Brand in 2025 Read More »
In the ever-evolving landscape of digital marketing, there’s no one-size-fits-all solution. At Markitiers, our journey across diverse industries—from the high-touch world of hospitality to the fast-paced realms of real estate and D2C (Direct-to-Consumer)—has taught us one powerful truth: great marketing doesn’t just sell, it connects. Through this blog, we’re pulling back the curtain on how
Real Estate, Hospitality, and D2C: Marketing Lessons from 3 Industries We’ve Worked With Read More »
If you’ve ever felt like you’re pouring content into the void of social media with little return, you’re not alone. Many businesses fall into the trap of posting daily without a clear purpose or strategy. Enter the 80/20 Rule—a powerful principle that can completely transform your social media strategy and help you create content that
The 80/20 Rule of Social Media: How to Create Posts That Actually Convert Read More »
If you’ve ever heard someone say, “Email marketing is dead,” it probably came from someone who blasted out generic newsletters, got low open rates, and gave up. But here’s the truth: email marketing isn’t dead — you’re just doing it wrong. In fact, email is still one of the highest ROI marketing channels, delivering up
Email Marketing Isn’t Dead — You’re Just Doing It Wrong Read More »
In today’s digitally saturated landscape, marketers face a critical decision: organic growth built through authenticity and evergreen value, or paid growth powered by precise paid campaigns? Evidence shows that striking the right balance between the two, anchored by robust digital marketing strategies, can yield sustainable success. 1. Understanding the Growth Spectrum Both approaches are essential
Algorithms to Authenticity: Navigating Organic vs Paid Growth Read More »
In today’s hyper-connected world, it’s rare for a customer’s journey to follow a neat, linear path. Instead, prospects meander through digital marketing strategies, dip into social channels, click on email promos, and often zig-zag between devices. Yet, the digital marketing funnel remains a powerful framework—when eliminated friction and attuned to modern expectations. In this blog,
Decoding the Digital Marketing Funnel: A Deep Dive for Brands Looking to Scale Read More »
In today’s competitive digital landscape, simply having a website is not enough. To thrive online and reach your target audience, your site needs to be easily discoverable by search engines. That’s where a technical SEO audit comes into play. It lays the foundation for all your digital marketing strategies, ensuring that your content is not
Technical SEO Audit: A Step-by-Step Guide for Website Optimization Read More »
In a world that’s becoming more digital by the second, the marketing playbook is evolving rapidly. The traditional “set it and forget it” approach just doesn’t cut it anymore. Whether you’re a small business owner trying to expand your reach or a marketing enthusiast looking to stay updated, understanding the latest digital marketing strategies is
5 Must-Know Trends in Digital Marketing That Are Changing the Game Read More »
