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The Rise of Short-Form Video: What Reels and TikToks Mean for Your Brand in 2025

In the last few years, one thing has become clear in the world of digital marketing—short-form video is no longer just a trend; it’s a marketing powerhouse. Platforms like Instagram Reels, TikTok, and YouTube Shorts are driving massive engagement, changing how brands communicate, and reshaping consumer behavior. As we step into 2025, short-form content is […]

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Real Estate, Hospitality, and D2C: Marketing Lessons from 3 Industries We’ve Worked With

In the ever-evolving landscape of digital marketing, there’s no one-size-fits-all solution. At Markitiers, our journey across diverse industries—from the high-touch world of hospitality to the fast-paced realms of real estate and D2C (Direct-to-Consumer)—has taught us one powerful truth: great marketing doesn’t just sell, it connects. Through this blog, we’re pulling back the curtain on how

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Digital marketing strategies , Online marketing solutions , Content marketing services , Social media marketing tools , Search engine optimization (SEO) , Pay-per-click advertising (PPC) , Email marketing campaigns , Influencer marketing platforms , Affiliate marketing strategies , Digital marketing consultants .

The 80/20 Rule of Social Media: How to Create Posts That Actually Convert

If you’ve ever felt like you’re pouring content into the void of social media with little return, you’re not alone. Many businesses fall into the trap of posting daily without a clear purpose or strategy. Enter the 80/20 Rule—a powerful principle that can completely transform your social media strategy and help you create content that

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Email Marketing Isn’t Dead — You’re Just Doing It Wrong

If you’ve ever heard someone say, “Email marketing is dead,” it probably came from someone who blasted out generic newsletters, got low open rates, and gave up. But here’s the truth: email marketing isn’t dead — you’re just doing it wrong. In fact, email is still one of the highest ROI marketing channels, delivering up

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Algorithms to Authenticity: Navigating Organic vs Paid Growth

In today’s digitally saturated landscape, marketers face a critical decision: organic growth built through authenticity and evergreen value, or paid growth powered by precise paid campaigns? Evidence shows that striking the right balance between the two, anchored by robust digital marketing strategies, can yield sustainable success. 1. Understanding the Growth Spectrum  Both approaches are essential

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Decoding the Digital Marketing Funnel: A Deep Dive for Brands Looking to Scale 

In today’s hyper-connected world, it’s rare for a customer’s journey to follow a neat, linear path. Instead, prospects meander through digital marketing strategies, dip into social channels, click on email promos, and often zig-zag between devices. Yet, the digital marketing funnel remains a powerful framework—when eliminated friction and attuned to modern expectations. In this blog,

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Technical SEO Audit: A Step-by-Step Guide for Website Optimization

In today’s competitive digital landscape, simply having a website is not enough. To thrive online and reach your target audience, your site needs to be easily discoverable by search engines. That’s where a technical SEO audit comes into play. It lays the foundation for all your digital marketing strategies, ensuring that your content is not

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5 Must-Know Trends in Digital Marketing That Are Changing the Game

In a world that’s becoming more digital by the second, the marketing playbook is evolving rapidly. The traditional “set it and forget it” approach just doesn’t cut it anymore. Whether you’re a small business owner trying to expand your reach or a marketing enthusiast looking to stay updated, understanding the latest digital marketing strategies is

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8 Real-Life Case Studies That Showcase Markitiers’ Impactful Campaigns

In today’s fast-moving digital world, brands that win are those that adapt, connect, and engage. But with so many voices competing for attention online, how does one brand stand out? The answer lies in strategy, creativity, and a little marketing magic—and that’s exactly what Markitiers, a full-service marketing agency, brings to the table. With a

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7 Secrets to Creating Compelling Content That Converts

In today’s digital-first world, attention is currency. Every business, brand, or creator competing in the online space must understand that compelling content is no longer just a “nice-to-have”—it’s a necessity. But not just any content will do. You need content that grabs attention, holds it, builds trust, and ultimately drives conversions. Whether your goal is

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