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In today’s digitally saturated landscape, marketers face a critical decision: organic growth built through authenticity and evergreen value, or paid growth powered by precise paid campaigns? Evidence shows that striking the right balance between the two, anchored by robust digital marketing strategies, can yield sustainable success. 1. Understanding the Growth Spectrum  Both approaches are essential […]

INTRODUCTION Brand loyalty is more important than ever in today’s digitally driven society, but it is also more difficult. Given the abundance of options available to them, Indian consumers are becoming more picky about the businesses they interact with. To build enduring relationships and guarantee customer retention, businesses need to do more than just use